Project Name
BRIEF
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Tellus in metus vulputate eu. Odio morbi quis commodo odio aenean sed adipiscing diam. Eu ultrices vitae auctor eu. Posuere urna nec tincidunt praesent.
Tortor aliquam nulla facilisi cras fermentum odio eu feugiat. Fames ac turpis egestas maecenas pharetra. Bibendum est ultricies integer quis auctor. Egestas sed sed risus pretium quam vulputate dignissim suspendisse in. At tempor commodo ullamcorper a lacus vestibulum sed arcu non.
Nullam vehicula ipsum a arcu cursus. Commodo sed egestas egestas fringilla. Nec sagittis aliquam malesuada bibendum arcu vitae. Diam quis enim lobortis scelerisque. Nunc sed augue lacus viverra vitae congue. Odio tempor orci dapibus ultrices in iaculis. Lorem donec massa sapien faucibus et molestie ac.
SCOPE OF WORK
Concept
Identity
Photography
Illustration
Production
Signage
Collateral
CREDITS
Photography
Link to Name Goes Here
Production Signage
Link to Name Goes Here
For the promotional campaign imagery, I wanted to keep it as true to the original DSNY Trash Can Pen Holder (See it Here) as possible. Thus creating continuity from the smaller trash can to it’s larger cousin. The ad features a custom drawn “More” as if written with a permanent marker, and features trash curated from everyday items used by New Yorkers. Props included lotto tickets, checkered pizza paper, corner deli sandwich foil, a NY Times cover page, and of course the iconic blue NY Greek coffee cups.
The, advertisement takes inspiration from vintage 1950s product ads where hands were often seen in large scale with the promotional product. Nash’s idea was to execute a cheeky parody of a trash can being used at miniature scale with a famous tagline from the DSNY messaging toolkit. A secondary image was shot with pens, markers, pencils and scissors with the line “A Cleaner Desk Begins With You” to give the item context for usage. A film was also shot and can be viewed below.
SUBJECT HEADER (EX. SIGNAGE)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Tellus in metus vulputate eu. Odio morbi quis commodo odio aenean sed adipiscing diam. Eu ultrices vitae auctor eu. Posuere urna nec tincidunt praesent.
Tortor aliquam nulla facilisi cras fermentum odio eu feugiat. Fames ac turpis egestas maecenas pharetra. Bibendum est ultricies integer quis auctor. Egestas sed sed risus pretium quam vulputate dignissim suspendisse in. At tempor commodo ullamcorper a lacus vestibulum sed arcu non.
SUBJECT HEADER (EX. SIGNAGE)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Tellus in metus vulputate eu. Odio morbi quis commodo odio aenean sed adipiscing diam. Eu ultrices vitae auctor eu. Posuere urna nec tincidunt praesent.
Tortor aliquam nulla facilisi cras fermentum odio eu feugiat. Fames ac turpis egestas maecenas pharetra. Bibendum est ultricies integer quis auctor. Egestas sed sed risus pretium quam vulputate dignissim suspendisse in. At tempor commodo ullamcorper a lacus vestibulum sed arcu non.
