Housefly Fishing

Spring 2023

Housefly is a fly shop located in the town of Hawley, PA founded by avid fisherman Sean Witman, Tim Miller, and Dan Santoro. Housefly offers an eclectic approach to fishing retail and strives to marry fly fishing, tying essentials, local art and conservation. In continuation of Only NY’s relationship with Housefly, the teams collaborated on a small collection of printables and accessories for the Spring season.

For the campaign concept, Nash suggested the Only NY team follow around the Housefly guys to their favorite spots around Hawley. Showcasing the product not only on the guys, but with them being in their element was really important to me. We shot on the banks of the Delaware river, in the countryside outside of Hawley, and finished up in the town at the Housefly shop.

Campaign: Only NY x Housefly Fishing
Photography: Alec Kugler
Creative Director: Nash Design
Assistant Director:, Mya Wood
Talent: Housefly Fishing
Location: Hawley, Pennsylvania, USA

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BTS Photography

Spring 2023

Select behind-the-scenes and product detail photography shot by Nash for Only NY & Housefly.

Campaigns