Main Photography
Spring 2023 Campaign
The Only NY spring campaign was photographed in both formal and lifestyle settings to give the brand diverse imagery they could use for longer throughout the Spring season. Inspired by the city and outdoors, film photography was enlarged into full 9ft backdrops to give an artistic impression the models were placed in these locations.
Brief
For Spring 2023, we continued our love for the city, outdoors, and the arts. Our team was inspired by well worn, sun-bleached colors and functional fabrics that can hold up to New York’s transitional Spring weather. The collection offers a range of custom graphics, knits and everyday staples featuring our seasonal soft washed cotton, wide wale cord and durable Cordura nylon that reflect our unique perspective of the city.
Campaign
Creative Direction: Nash Design
Photography: Ryan Schostak
Videography: Ande
Styling: Michael Baquerizo
Set Design: Nash Design
Talent: Isaiah, Julia, Josey
Backdrop Photography: City - Nate Kelley, Outdoors - Julian Goldstein
Location: The Bronx, New York, USA
Set Design
Spring 2023 Campaign
For this campaign, Nash designed a fully functional set with items sourced from the Only NY headquarters. The brand is a living New York archive with rich pieces of modern furniture, brand relics over 15 years in the making, as well as an historic Harlem “Car Wash 125th” sign that the team saved from destruction back 10 years ago. These pieces were selected, and transported to the shoot location to recreate a mix between the Only NY headquarters in the Bronx and their stores in the LES and Greenpoint. Each item shown was curated for the shoot.
To view the making of the set, please visit the link below.
Secondary Photography
Spring 2023 Campaign
For the brand to maximize imagery usage throughout the Spring season, Nash planned a secondary lifestyle shoot to take place simultaneously during the campaign. The lifestyle photographer and videographer were encouraged to explore the set (pictured above) which was staged just off screen from the main shoot, as well as the 100+ year old warehouse location. All captured on 35mm film, the images have a timeless and subtle quality to them that contrasts well with the more modern digital look book imagery shot in studio.
Campaign
Creative Direction: Nash Design
Lifestyle Photography: Garrett Fox
Styling: Michael Baquerizo
Set Design: Nash Design
Talent: Isaiah, Julia, Josey
Location: The Bronx, New York, USA
