Delivery 1
Summer 2023 Campaign
Recap
Photographed in sleepy Rockaway Beach, NY, the first delivery from the Only NY campaign tells the story of two friends escaping the city for a day at the beach. Rockaway, which bodes itself as a small surf and fishing community in Queens is full of charm and can be accessed by the subway.
Brief
For the Summer 2023 Collection, our team found inspiration from beachy textures and tonal color ways that reflect our take on New York’s summer season. The collection offers selections of bottoms, tops, and headwear featuring a range of fabrics including garment dyed cotton lace, cotton seersucker, printed denim, and nylon. With New York’s unpredictable transitional weather in full effect, the collection pairs nicely with layering graphics tees and heavyweight cotton garments with a range of cut-and-sew.
Campaign
Creative Direction: Nash Design
Photography: Alec Kugler
Secondary Photography: Julian Goldstein, Micah Belamarich
Styling: Mya Wood
Talent: Glennon Rose Wagner, Joshua “Juicy”
Location: Rockaway Beach, Queens, New York, USA
