Summer 2023

West NYC is a staple sneaker and clothing boutique in the Upper West Side of Manhattan. Family owned and operated by Lester Wasserman, they continue to bring style and flavor to the neighborhood. Longtime supporters and sellers of Only NY, the brand designed a small capsule for the boutique that was photographed in the neighborhood.

For the campaign concept, Nash wanted to explore the different areas of the UWS from the uber wealthy blocks to the Gray’s Papaya corner’s where high and low society meet. I wanted to make the neighborhood relatable to everyday New Yorkers who wouldn’t happen to be in the neighborhood otherwise.

Campaign: Only NY x West NYC
Photography: Kevin Horvath
Creative Director: Nash Design
Styling: Nash Design
Talent: Joel Baez
Location: Upper West Side, New York, USA

West NYC Website