Rose’s Pizzeria

Deliverables

Visual Identity, Signage & Environmental Graphics, Merchandise
 
 

Rose’s Bar & Pizzeria is an on-going concept project inspired by vintage NYC pizzeria’s and the simplicity of utilitarian design and signage. The project looks to bring this relics back to life in a repackaged and repurposed manner for today’s audience.

 
 
 

Playing with different wordmark’s and types of lettering, the design style for Rose’s is to be practical with a sense of imperfection. Hand drawn elements, funky lettering, and a simplistic color palette bring the graphics their own identity.