Auto Ventures USA

Deliverables

Visual Identity, Environmental Graphics, Merchanidse, Web Design
 
 

Auto Ventures is an automotive rental company focused on providing customers with a one stop shop for all of their vehicle rental and service needs ranging from economy to luxury options. Project is currently on going.

 
 

With a crowded rental car industry, I wanted the Auto Ventures mark to stand alone visually compared to its competition. The geometric shape is inspired by the north star, compasses, as well as the interlocking “A, V” letterforms that make up the symbol itself. The word mark is inspired by utilitarian design, where functionality and legibility is key.

 

We designed a system that allows the brand to scale as it expands into different cities across America. Promotional graphics were designed for both small and large applications such as car fresheners and vehicle wraps.